Low Top/Upper Mid hits

What's with all the hits being put on lower top/upper mid houses recently? All the stuff with ATO, the one guy trying to convince ppl SX is lower mid, and now someone trying to say PDT and KS are weird?

Maybe dumb but I feel like there might be some large scale planned hit here trying to shake up lower top/upper mid..

Maybe something to do with all the Pike vs Pi Kapp stuff that happened a couple months ago, some low mid houses are clearly not content with their reputations