Is Greek Life Dead? What should change?

Rough fraternity membership data based on fall grade reports for the last 20 years. Membership has been falling steadily since 2016. What should change and what should the emphasis be in rush next year to build excitement in the GS again?

Year IFC Members
2004 1432
2005 1492
2006 1576
2007 1627
2008 1628
2009 1739
2010 1825
2011 1891
2012 1877
2013 2109
2014 2090
2015 2164
2016 2203
2017 1901
2018 1844
2019 1650
2020 1623
2021 1550
2022 1555
2023 1223
2024 1109