what do sororities look for during rush?

I'll be a freshman next year and want to rush a sorority. What types of girls do they look for and what factors play into the decisions? Ex. What do they look for in terms of looks? Does money matter (beyond being able to afford dues and t-shirts etc.)? Does it matter if you went to a public or private school? Will they look at my Instagram? Does follower count matter? Do designer clothes matter (beyond just looking good)? Does what region of the country you're from matter (I'm from CT and I'm wondering if that will hurt or help me)? Should I get a tan? How much do academics matter? Etc.

If it's different for different houses please say so

Sorry this is so long, I'm just kinda panicking. Thanks in advance :)