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Same reason Zeta is top of the top with similar issues lol. Strong in recruitment and social presence. “Hot” does in fact go a long way in aphis case bc that’s kind of their national brand and they are top of top at a lot of schools where that is valued. There’s so many OOS girls now and for the ones that can’t/don’t want OR, they are drawn to that and prob have aphi friends. Esp from the west/north/Midwest.