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Old Row Official is a business. They sell apparel, post funny/drunk/entertaining pictures/videos on their Instagram, and run a Twitter and Podcast. I'm pretty sure they're either owned by or affiliated with Barstool Sports. It's not just a Bama thing, though a decent amount of said pictures/videos come from our students. They have guys that run the Instagram and the Podcast (Swig, Koozie, Hammocks, etc.) and they're all graduated college fraternity guys. I don't know if any other school does separate between Old and New Row, but if they do it's not nearly as distinct as the separation at Bama.