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To Yo's point that once Theta got the image of being "horrible" then girls don't even give them a chance when, in fact, they might really like them. It's a bias that sets in before PNM's rush. Same goes in reverse - the top tier can get automatically anointed as "the best" so PNMs see them that way, even if they don't "experience" them as the best. Which is why it's not uncommon to sometimes hear girls say "X wasn't as great as I'd heard they were supposed to be" when they talk about a top tier house after rush. I don't know how a house can turn around an image like some people have of Theta. It's an incredibly strong national house, but then even the strongest national sororities have chapters that struggle. My cousin went to the Univ. of Arizona where Tri-Delt has closed not once, but twice and they were wrongly labeled as a house with awkward/odd girls. She also became a traveling 'consultant" for her sorority and said that one way they helped struggling chapters was to implement a strong, year-round COB and putting a closer eye on finding girls who were outstanding but who might not rush during formal rush. Another way was that these chapters were open to pledge sophomores and maybe even a junior or two since upperclassman so often get cut only because of their year, not because they're not great PNM's. Here's hoping that Theta continues to benefit from variable quota. And a bigger wish would be for people to quit labeling houses period.